|   | 
                    
                    One thousand one hundred and twenty-one. One 
                      thousand one hundred and twenty-two.  One thousand 
                      one hundred and twenty-three. It's an early fall 
                      night in 2010,  and Nick Rabar stands on the 
                      corner outside Rumford Center  during rush hour. 
                      He is counting cars. Over the course of two hours, 
                      nearly  fifteen hundred vehicles whiz by. To Nick, 
                      these commuters speeding home after  work aren't 
                      traffic. They are potential diners. And a lot of 
                      them. And even  though he is on the verge of 
                      closing a sweet deal that would make him the owner 
                      of an 1,800-square-foot restaurant in downtown 
                      Attleboro, a restaurant where he  would have the 
                      money and control to do pretty much whatever he 
                      wants, even  though he is, at the same time, on 
                      the verge of personal financial disaster,  Nick 
                      realizes while counting those cars that he doesn't 
                      want to open a restaurant  in Attleboro. He wants 
                      to open one in the town where he lives - right 
                      here in  Rumford. 
                     This was actually the original plan. But as 
                      things go when you're trying to  open a 
                      restaurant, the plan doesn't always play out. 
                      Sometimes the plan brings  you to places you'd 
                      never imagined. A year earlier, Nick had been John 
                      Elkhay's  protege, helping the well-known Rhode    
                      Island restaurateur open and run restaurants such 
                      as  Citron, Luxe Burger and Chinese Laundry.  
                    As a vice president and the corporate executive 
                      chef at Elkhay's Chow Fun Food  Group, Nick had 
                      considerable creative and managerial control. And 
                      the Elkhay  apprentice had gotten a lot of 
                      attention during the decade he'd worked there:  
                      Spirit Magazine proclaimed him one of the nation's 
                      brightest young chefs; the  Rhode Island 
                      Hospitality Association pronounced him chef of the 
                      year in 2003;  the restaurants he ran received 
                      accolades from critics; and he had his own  cable 
                      TV show. But by 2009, Rabar was ready to fly the 
                      nest, and he started to  dream of opening his own 
                      restaurant. Young, ambitious, talented and a 
                      veteran  of multiple restaurant openings, Nick 
                      knew it wouldn't be easy, but he didn't  know how 
                      hard it would be. 
                     When Nick left the Elkhay empire 
                      in December 2009 - parting  amicably, they both 
                      say - he left with a big idea, actually an 
                      Elkhay-ish idea:  a 3,400-square-foot, 120-seat 
                      restaurant in the newly remodeled Rumford Center 
                      complex, an industrial building  rehabbed into a 
                      mixed-use development. Streetlamps would line the 
                      walls, and  giant clusters of pendant lights would 
                      hang from the ceiling over lush leather  
                      banquettes. There would be a chef's table with its 
                      own kitchen where diners  could watch their 
                      personal chef prepare dinner, and glass-walled 
                      private booths  so guests could peer through into 
                      the kitchen. The location was a bit out of  the 
                      way, but Rumfordites didn't really have a local 
                      eatery, and successful  restaurants were popping 
                      up in suburbs all over the state (think Persimmon 
                      in Bristol and Billy's in Barrington). East Siders 
                      and people from downtown  Providence would surely 
                      wander over the Henderson Bridge. And if 617 area 
                      codes started  showing up on the reservation list, 
                      then all the better. He also had investors  who 
                      were psyched about his idea and ready to finance 
                      his vision. A month after  he left, a story in the Providence  Journal declared July 2010 
                      the anticipated opening date - much to the  
                      surprise of the principals at the company that 
                      owns Rumford Center; they thought  they were just 
                      starting to negotiate a deal. 
                     
                      Nick 
                        supervises tables being stained a week before 
                        opening.. 
                       
                    But by July, Nick had lost his investors. He 
                      was out of work  and in debt from the initial 
                      design stage. He had recently gone through a  
                      divorce and a short sale of his house, so his 
                      personal credit was demolished.  And he and his 
                      new wife, Tracy, had two kids at home and a baby 
                      on the way.  This was not how he had added it all 
                      up in his head. And so, Nick started to  add up 
                      cars. 
                    Any restaurateur will tell you: The restaurant 
                      business is a  risky and punishing one. Even if 
                      you graduate with a prestigious culinary  degree, 
                      you still have to pay your dues - or, rather, get 
                      paid minimum wage to  work at the bottom of the 
                      ladder as a dishwasher or prep cook. Hours are 
                      long,  margins are low; the work is grueling. Drug 
                      use, alcoholism, depression - all  symptoms of an 
                      adrenaline-driven culture where you make the party 
                      food when  everyone else is partying. If you've 
                      managed, like Nick, to be in the  restaurant 
                      business and have a family, it's tough to find 
                      time to spend with  them. "When you've been 
                      working eighty hours a week, mostly at night, and 
                      you wake  up and your kid wants to play with you, 
                      it's hard when the only thin you can  really do is 
                      crawl to the coffee maker," says John Elkhay, 
                      Nick's old boss. 
                    And if you open up your own restaurant, 
                      thinking this will  give your life some 
                      flexibility and control, good luck. One study 
                      shows that  27.5 percent of independent 
                      restaurants fail in their first year, and 61  
                      percent fail by their third. Because of those 
                      bleak numbers, banks generally  consider 
                      restaurants much riskier ventures than other small 
                      businesses, so it  can be nearly impossible to get 
                      start-up funding, especially during a  
                      recession. 
                    And chefs often have a difficult time 
                      transitioning from the  back of the house - coming 
                      up with creative menu ideas and slinging saute 
                      pans  - to the front, where they must do 
                      everything from glad-handing and public  relations 
                      to tallying the tax bill and fixing the air 
                      conditioner. And then  there's the competition - 
                      not only the crowds of independent restaurants 
                      vying  for diners, but also the chains, where 
                      efficiency and uniformity mean patrons  get 
                      exactly what they expect night after night. Talk 
                      at length to any  restaurateur and inevitably they 
                      will compare putting their food on your table  to 
                      a battle. "In the restaurant business, you're 
                      basically in a minefield," says  Elkhay. "And 
                      there are bombs going off all the time." 
                     
                      Nick 
                        and Cobalt Construction owner, John Laquate, 
                        discuss some final detals tow weeks before 
                        opening 
                       
                    So why do it? Why enter a risky business that 
                      may very well  offer little or no reward? 
                      Especially when, like Nick, you have to leave a  
                      cushy job to do it. "A restaurant is a place where 
                      you can be passionate in a  world that is largely 
                      taking passion out of the equation," says Bob 
                      Burke, who  has owned providence's Pot au Feu for 
                      more than twenty-five years. It's a  business, he 
                      says, that attracts artists and gypsies, as well 
                      as extreme  extroverts, charismatic crowd pleasers 
                      and adrenaline junkies - personality  types who 
                      would never feel comfortable working nine to five 
                      in a cubicle,  people who crave constant action 
                      and who want to see, immediately, the products  of 
                      their labor. "In this business, we take raw 
                      materials to finished goods in  eighteen hours," 
                      he says. "It's real, it's present, it's engaging, 
                      it's  exciting, it's instant gratification. And 
                      that's what people who come to the  restaurant 
                      business crave more than anything else. That's 
                      their heroin. That's  what they're addicted 
                      to." 
                    Nick is definitely the type. He's all energy, 
                      the kind of  person you wish you could plug 
                      yourself into the morning after a sleepless  
                      night. He's also a talker, an articulate and 
                      compelling one - the guy could  sell McDonald's to 
                      Michael Pollan (not that he would). And even 
                      though his  passion for the restaurant business 
                      can at times seems a bit exaggerated, maybe  even 
                      a bit forced, he's ultimately a guy you want to 
                      root for, especially when  he talks about the last 
                      two years. 
                    During his career, Nick managed to escape many 
                      of the  pitfalls of being in the restaurant 
                      industry - until he decided to open his  own. His 
                      time at the Chow Fun Food Group was marked by a 
                      quick ascension up the  corporate ladder, starting 
                      at Ten Prime where he worked as the kitchen 
                      manager  and culminating in his vice president 
                      position. In a business that can attract  some 
                      dark characters, Nick was friendly, positive, 
                      dependable and well-liked.  But to open a 
                      restaurant, that's just not enough. 
                     
                      Nick 
                        with his wife and business partner, 
                        Tracy. 
                       
                    "He had great relationships in the industry, 
                      plus he's a  nice, nice person, he works really 
                      hard, and he's good at what he does," says  Colin 
                      Kane, one of the principals at PK Rumford, the LLC 
                      that owns Rumford Center. "And I think he thought 
                      that all  these relationships would translate into 
                      an operating restaurant within a  couple of 
                      months. But practically speaking, even with all 
                      those relationships,  you still need capital. And 
                      Nick had a particular challenge. He was starting  
                      from scratch. It wasn't even a built-out 
                      restaurant with a kitchen. It was a  box of air in 
                      a allocation that's not proven." 
                    So when he and his funding partners couldn't 
                      agree on terms  and unexpectedly split in March of 
                      2010, Nick was left with no plan and a stack  of 
                      debts. He went to more than twenty financial 
                      institutions begging for money,  but no one wanted 
                      to give a loan to an untested, first-time 
                      restaurant owner -  even a well-connected one. 
                      "When my funding partners left, all momentum came  
                      crumbling down," he says. "It was a very hard 
                      time. You would be astonished  how, when you're 
                      not the downtown big shot wearing a suit during 
                      the day and  your chef coat for p.m. service, how 
                      fast your phone stops ringing and how fast  people 
                      can forget about you. If it weren't for Tracy and 
                      the kids, it would have  been an all-time low." 
                      Before, it seemed as if the opportunities were 
                      endless;  now, Nick wondered if he'd be able to 
                      pay his bills. He began looking  elsewhere, even 
                      interviewing for jobs at other restaurants, the 
                      ultimate sign  of defeat. Times were tough, and he 
                      had mouths to feed. But the box of air kept  
                      pulling him back. Sometimes at night, after the 
                      kids were asleep, he would  driver over and just 
                      stare at it. 
                    Then and opportunity arose. The city of 
                      Attleboro, looking to attract business and  people 
                      downtown, offered Nick a business grant plus a 
                      ten-year, three-percent  loan to start a bistro 
                      there. It would have always been a good deal, but 
                      during  the great recession, it was a fantastic 
                      deal. Nick and Tracy started to outline  the 
                      details. But Nick's hear wasn't in it. He just 
                      couldn't shake Rumford, kept  trying to work it 
                      out in his head. That's when he started counting 
                      cars. 
                    The winter after he'd lost his backers, he and 
                      Tracy headed  to Chardonnay's in Seekonk. As they 
                      sat at their table, they mulled the  paperwork 
                      they had in had, the papers that would seal the 
                      Attleboro deal. "If we sign this, we lose  
                      Rumford," Nick said to Tracy.  As if on cue, in 
                      walked Colin Kane. To Nick, it was a sign. Fate. 
                      Over the last  year, Nick had been humbled, sure. 
                      And, okay, maybe he simply couldn't afford  an 
                      over-to-top, 120-seat restaurant. But his 
                      restaurant belonged in Rumford Center. He was sure 
                      of it. And this was  his last shot. He walked over 
                      to Colin and asked it they could revisit it  
                      again, maybe think of a creative way to pull it 
                      off. Colin said, "I'm in." 
                    The next day, Tracy and Nick walked through the 
                      space in Rumford Center next to Seven Stars with 
                      the rest  of the PK group, his design team and his 
                      contractor. Everyone wanted Nick in  there, and 
                      together they figured if he could slash the size 
                      of the restaurant -  more than halving the space, 
                      reducing seating capacity from 120 to forty-six,  
                      shrinking the scope and ambition of the menu and 
                      the depth of the wine list -  they could make it 
                      work. The new concept: a small, sophisticated 
                      neighborhood  gathering place where locals could 
                      go for reasonably priced, locally sourced  food. 
                      And in January 2011, after hammering out the 
                      details - including funds  creatively cobbled 
                      together from PK Rumford, a loan from the city of 
                      East  Providence, Nick's parents, and the little 
                      bit of savings he and Tracy had left  - after two 
                      years of waiting and hoping and praying and 
                      struggling,  construction on Nick's box of air, 
                      Avenue N, finally began. As if to signify  that 
                      this was truly a time of new beginnings, Tracy and 
                      Nick's son Wynn was  born three days later. 
                      
                    
                      Nick 
                        gives a toast to the crowd on opening 
                        night. 
                       
                    It's April 2011, a month before what Nick hopes 
                      will be  opening day. Nick sits at a table in 
                      Seven Stars, the bakery and coffee shop  that has 
                      served as an ad hoc office these last six months. 
                      It's a typical Nick  move - sincere (there's no 
                      space for a desk in his tiny restaurant), but also 
                      somewhat calculating. Not only does hanging out 
                      at Seven Stars make him seem  like just another 
                      Rumford Joe in keeping with the hyperlocal theme 
                      of his  restaurant (he calls Avenue N a "mom and 
                      pop restaurant" even though it's  anything but), 
                      it also gives him essential face time with the 
                      community. It  seems like nearly every citizen of 
                      Rumford comes through here at one point or  
                      another. And Nick knows most of them. (he 
                      confesses that he "love to  canoodle.") The fate 
                      of his restaurant may rest not so much in his food 
                      as in  his amazing ability to be simultaneously 
                      authentic and politically savvy. 
                    Nick has spent the previous day interviewing 
                      potential staffers  with Tracy, who also worked 
                      for Elkhay and will now run the front of the 
                      house.  They couldn't get a babysitter, so they 
                      quizzed potential sous chefs about  their 
                      experience and cooking philosophy while taking 
                      turns walking ten-week-old  Wynn back and forth to 
                      keep him calm. Construction is progressing 
                      relatively  smoothly. Well, except for one hitch. 
                      Nick's original plan didn't include a  hood, which 
                      meant no deep frying, no grilling, no smoke. And 
                      the more Nick  imagined his menu, even the 
                      pared-down version, the more he knew he needed a  
                      kitchen that could do more. The cost of the hood 
                      and venting system was steep:  60,000 
                      unanticipated dollars. But the problem now is it's 
                      a new model that the  subcontractor has never 
                      installed, so the crew is running behind. This 
                      puts the  whole restaurant on hold because the 
                      kitchen can't go in until the hood does.  Right 
                      now, Nick's kitchen is a puzzle that's missing a 
                      crucial piece. 
                    Nick wants to open Mother's Day weekend, but 
                      because of the  venting issues, it may not happen. 
                      He is many days behind. And he knows  everything 
                      must be absolutely perfect before he can reveal 
                      his creation to the  public. "You have to open 
                      strong from plate one at all costs," he says.  
                      "Because after plate one, you've set the standard 
                      for who you are. No matter  what, you have to 
                      fight your ass off to make it perfect. If we don't 
                      do it from  plate one, then we're out of 
                      time." 
                     
                      Chef 
                        de Cuisine Esteban Martinez prepares Avenue N 
                        burger for opening night customers. 
                       
                    They miss Mother's Day weekend, but Avenue N 
                      opens only a  few days later, and the crowds do 
                      show up. They stand at the bar or sit on  
                      galvanized metal chairs under open beams and 
                      ductwork. A large Rumford Chemical  Works sign 
                      adorns the far wall, a nod to the building's past. 
                      The tiny  restaurant's layout revolves around the 
                      white, marble-topped bar, and though  there are no 
                      glass walls, you can still peek into the kitchen 
                      where Nick and  his crew prepare a menu that's 
                      best summed up as upscale pub food - with dishes  
                      that range from Reuben sliders and corn dogs to 
                      Block Island black bass served  over new potatoes 
                      and crispy oysters. It's much less Elkhay than the 
                      original  plan and way more Nick: still not 
                      subtle, but intimate and friendly. 
                    The night goes off without a hitch. Almost. The 
                      liquor  license caused some scrambling and posted 
                      only a few hours before opening. And  there are 
                      some minor computer glitches. (It's charging 
                      people for soda refills,  and staff can't figure 
                      out how to input salmon without the sauce.) But 
                      the  kitchen flow, which could have been a 
                      dogfight with cooks running in all  directions, 
                      seems to be working, something Nick couldn't have 
                      known for sure  until his restaurant was filled 
                      with diners. 
                    A few weeks later, the restaurant is packed at 
                      nine o'clock.  Judging by the crowds, Avenue N has 
                      obviously filled a need in Rumford. And  curious 
                      foodies from throughout the state and 
                      Massachusetts are definitely checking the  place 
                      out. Nick, normally a study in motion, actually 
                      pauses for a moment to  take it all in - the 
                      clinking glasses, the smiling faces of his guests, 
                      plates  coming back empty. One of his serving 
                      staff teases him, "Are you, like, basking  in your 
                      creation?" And Nick realizes, yes, that is exactly 
                      what he is doing,  elated by this accomplishment 
                      that has been so long in the making. "When you  
                      actually see it through your eyes, not just when 
                      you close your eyes and imagine  it, it gives you 
                      chills," he says. "I prayed and hoped that his 
                      restaurant  would be exactly what it is." 
                    But this is his fiftieth day without a day off 
                      (the  restaurant is open seven days a week). And 
                      there have been some hiccups,  including several 
                      unflattering Yelp reviews and undercover sting 
                      that found an  Avenue N waiter serving a minor 
                      planted by police. Thought he insists he's  having 
                      the time of his life, you have to wonder if all 
                      this will start to take  a toll. 
                     
                      Beverage 
                        Manager Kelly Adams shakes up a 
                        martini 
                       
                    Chefs use the term mise  en place, 
                      literally "putting in place," to describe the 
                      precise preparation  and positioning of equipment 
                      and food before service begins. It's what enables  
                      them to turn out dozens of beautifully prepared 
                      meals in the time it would take  a layperson to 
                      cook just one. But for the chef-owner, mise en 
                        place is more than just order in the kitchen, 
                      it's that  consummate moment before your first 
                      guest arrives, when everything is just  right - 
                      from the composition of your menu and volume of 
                      the music to the  texture of the tablecloths and 
                      the size of the wine glasses. For a restaurant  to 
                      thrive, all of these details must be in place. And 
                      the difference between a  good restaurateur and a 
                      great one isn't just getting it perfect, it's 
                      getting  it perfect without the customers ever 
                      noticing.  But maintaining that flawless moment 
                      night  after night requires an almost superhuman 
                      stamina. Ultimately, a restaurant is  an illusion 
                      supported by sweat, and that's why so many fail in 
                      the long-term.  As Elkhay says, "The restaurant 
                      business is a young man's game," and working  
                      non-stop won't keep you young for long. So far, 
                      the cars Nick counted have  indeed been stopping 
                      at Avenue N, but will they continue to stop? And 
                      if they  don't, at what cost? 
                    "It all gets real really fast," says Burke 
                      about going from  working in a restaurant to 
                      opening one. "It's the difference between playing  
                      poker with your friends with plastic chips and 
                      playing a high stakes table with  next month's 
                      mortgage money. All of a sudden, you know how real 
                      that is. And  there's going to be a moment in 
                      Nick's process when it dawns on him - this is  for 
                      keeps." 
                    For the most part, Nick's almost uncanny 
                      confidence seems  unshakeable. But occasionally, 
                      you get a sense that the last two years have  been 
                      more than just a struggle, more than just a bump 
                      in the road, that Nick  has, in fact, already had 
                      the moment when he realized this was for keeps. 
                      And  it has shaken him to the core. He knows what 
                      it's like to be right on the brink  of failure 
                      with everything on the line. And while he's the 
                      sort that thrives on  risk, the exact personality 
                      that is drawn to this exciting, fast-paced,  
                      ephemeral business, he knows now that it takes 
                      more than one battle to win a  campaign. 
                    "It's like a war. It's a war every night. Not 
                      against  your own clientele, but against your own 
                      setup - against your own mental mise en 
                        place and against your own  physical mise 
                          en place," says Nick.  "It's like, if you've 
                      set it all up just right...then you've survived, 
                      but you  know what? Tomorrow night you've got to 
                      do it all over again. It's a business  that's 
                      always going. There's never an end." He pauses. 
                      "Well, you hope there's  never an end." 
                      
                     |